Every project undertaken to grow your business needs a roadmap. Helping everyone understand what you are working towards and how you will get there.
Understanding what your business looks like right now is essential to identifying the areas that need critical attention.
Identifying which metrics are going to have the biggest impact on your business growth helps to prioritise experiments and test.
Being able to empathise with your customers will help you identify the problem areas that you may not be able to see.
Having understood your customer’s needs you can now harness your team’s knowledge to create solutions to test.
Running tests to see if your solutions work are an essential part of growing your business whilst limiting the risk of failure.
Continually running iterative tests on your hypotheses allows you to gain more insights into your customers and optimising your growth.
These user research experiments allow you to look through your customer’s eyes and uncover problems that need fixing.
These user research experiments allow you to validate whether the solutions you have created solve the problems you have identified.
There are many quick surveys that can be used to reveal specific issues that your customers are having with your product or service.
There is no better way of understanding what your customers are thinking when they are in the buyer’s cycle.
Perhaps the most effective way to show evidence of the usability issues that your customers face whilst using your product or service.
Testing prototypes on real customers is an essential step in validating your solutions before committing to build them.
Looking at your business through your customer’s eyes is essential to identifying potential problems and providing your team with the empathy to create better products and services.
Traditional meetings tend not to allow opportunities for the best solutions to be created. Working in silos doesn’t allow for everybody’s expertise to guide you to the best solutions. Collaboration Workshops are designed to get the best solutions from a cross-functional team and validate them through testing.
Collecting the data learned from topic experts and user research allows the whole team to be informed about the challenges you face.
Choosing which challenge your team will create solutions for helps team alignment on the most critical problem to solve.
Creating the best solutions to the priority challenge can be achieved when all members of a cross-functional team are given the opportunity to share their ideas.
Solutions only become effective if you commit to putting them to the test and implementing successful designs. This phase creates an action plan everyone can commit to.
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Foster a User-Centred Design Philosophy and an Iterative Testing Mindset by introducing your team to my training guides.
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