Quorum Voting

Quorum voting is a collaborative decision-making technique where a predefined minimum number of participants must vote or agree on a course of action before it can be approved. It is often used to prioritise ideas, features, or strategies in a fair and structured manner. In both Design Thinking and Growth Hacking, quorum voting ensures consensus and aligns team efforts on the most impactful initiatives.

In Design Thinking:

• Prioritising Ideas: During the Ideate stage, quorum voting is used to evaluate and prioritise a wide range of ideas generated in brainstorming sessions, ensuring that selected ideas have broad support from the team.
• Focusing Prototyping Efforts: Teams use quorum voting to decide which concepts to develop into prototypes, ensuring alignment on the solutions most likely to address user needs.
• Encouraging Collaboration: By involving the entire team in the voting process, quorum voting fosters inclusivity and ensures that diverse perspectives are considered in decision-making.

In Growth Hacking:

• Evaluating Experiments: Growth teams apply quorum voting to prioritise which experiments or campaigns to execute, ensuring that the selected initiatives align with strategic goals and have team buy-in.
• Balancing Resources: Quorum voting helps allocate resources efficiently by focusing on ideas or strategies that have the strongest support, minimising wasted effort on less promising initiatives.
• Building Consensus: This method helps growth teams align stakeholders across functions, such as marketing, product, and analytics, ensuring everyone supports the chosen direction.

Examples of Application:

• In Design Thinking: Using quorum voting in a workshop to select the top three concepts for a new sustainability app, ensuring consensus on the most viable and innovative ideas to prototype.
• In Growth Hacking: Applying quorum voting to decide which A/B test to prioritise based on potential impact and alignment with key performance indicators (KPIs).

Quorum voting is a valuable tool in both Design Thinking and Growth Hacking for fostering collaboration, ensuring alignment, and focusing efforts on high-impact initiatives. By involving the team in structured decision-making, it helps create a sense of ownership and ensures that chosen ideas or strategies reflect collective priorities and expertise.